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Amazon Kindle

Toby Ascoli Lalu Cullina Lea Kunesh Chun-Che Peng Shengbo Xu 06 4, 08

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Contents

1 Intro 2 Six Forces Examination of the E-book Industry 2 . 1 2 . 2 installment payments on your 3 installment payments on your 4 installment payments on your 5 installment payments on your 6 Admittance..................................... Rivalry..................................... Distributor Bargaining Power.......................... Buyer Negotiating Power........................... Substitutes.................................. Complements................................. a few 3 three or more 3 4 5 your five 6 6 6 several 8 8 8 almost 8 9 10 11

3 SWOT Analysis 3. you 3. two 3. 3 3. some Strengths................................... Weak points.................................. Opportunities................................. Dangers....................................

4 Approach 4. one particular 4. two 4. several Marketing................................... Long Term Positioning............................ Charges.....................................

5 Bottom line

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you

Introduction

Even though the concept of ebooks dates back to the 1970's, the industry has only begun to develop since the overdue 1990's and is still in its infant years.[1] As of today, you will discover only a small number of e-book readers designed for consumers. Early entrants contain Sony, Jinke Electronics, iRex, and numerous other smaller companies, but none of the businesses have yet to establish an excellent reputation. In November 3 years ago, Amazon. com entered the e-book reader market with the Kindle fire. Amazon originally priced the Kindle at $399 and it sold-out within hours of their release. The device remained out-of-stock until Apr 21, 08. It reads the amazing Kindle (AZW) format and like their closest competitors, Kindle uses an electronic newspaper display which usually consumes little energy and gives the user the illusion of reading off physical conventional paper. The Kindle can act as a stand-alone device by simply downloading content over the Sprint EVDO network. This content delivery service is named Whispernet. Relating to Jeff Bezos, the founder and CEO of Amazon. com, designers in the Kindle envisioned a device that might " get out of the way”, a device in which readers could become engrossed in the phrases and forget the medium where they are examining. Battery life, vision strain, unit portability, and user interface had been all tailored to deliver the ideal reading knowledge possible.

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2 . one particular

Six Makes Analysis from the E-book Market

Entry

Admittance barriers for the e-book sector are couple of, if any. The manufacturing process is comparatively simple; except for the screen, the technology is beautifully shaped. The Kindle uses an electric paper display manufactured by E-Ink Corporation which same screen can be found in the Sony Visitor, the iLiad, the Cybook Gen3, as well as the Readius. Nevertheless , there is a concern of affixing your signature to agreements with publishers in order that the material may be released since an e-book. Perhaps the biggest obstacle that most the companies will be facing at this time is the not enough growth in the industry. Jinke has been around the business seeing that 2000 nevertheless has sold only 150, 000 readers, the most of all the companies.

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Rivalry

The e-book market is nonetheless in an early stage also because of this, selling price levels continue to be uncertain. You will discover significant variations in price among different makers of electronic book readers]. Amazon joined the market at a significantly higher price than Volvo and many three or more

other rivals, but in addition there are other viewers selling at $700 or maybe more. Because the client base is indeed small , almost all producers would rather see it broaden than steal customers from the other manufacturers. Therefore,...

References: [1] Sam Vaknin. The Second Gutenberg: Interview with Michael Ubertrieben kritisch. Planet e book www.planetebook.com/mainpage.asp?webpageid=376, 2002. [2] E-Ink: Electronic Conventional paper Displays. E-Ink Corporation

www.eink.com/technology/index.html, 2008. [3] Kindle: 08. [4] Arianne Cohen. A Publishing Company. New York Magazine Amazon's Fresh Wireless Studying Device. Amazon . com. com

www.amazon.com/Kindle-Amazons-Wireless-Reading-Device/dp/B000FI73MA,

www.nymag.com/news/features/2007/profit/32906/, 2006. [5] Firm News; Barnes & Rspectable Profit Fallen in Third Quarter. NY Times Online www.query.nytimes.com/gst/fullpage.html?res=9E03EFD7153FF935A25752C1A9629C8B63&fta=y, 2004. [6] L. Preston The security software. Competitive Solutions: The Strategist's Toolkit. Princeton University Press, Princeton, NJ, 2002. [7] Fortune 2008. [8] T. Levy. Technology: Will Amazon's Kindle Replace the Way We all Read? 500 2008: Amazon. com. CNNMoney. com

www.money.cnn.com/magazines/fortune/fortune500/2008/snapshots/10810.html,

NEWSWEEK-AMERICAN EDITION-, 150(22): 56, 2007. [9] Brad Rock. Envisioning another Chapter intended for Electronic Books. NEW YORK Times On the net www.nytimes.com/2007/09/06/technology/06amazon.html? r=1& oref=slogin, 06\. [10] Daniel Wood. L. A. Times's Epic Battle to Retain Wonder - And Profits. The Christian Technology Monitor www.csmonitor.com/2006/1027/p01s03-ussc.html, 2006. [11] Edward Wyatt. Electronic Device Stirs Unease by Book Fair. NY Occasions Online www.nytimes.com/2008/06/02/books/02bea.html?ref=business, 2008.

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